The Wise Brand + Creative is the most dysfunctional team I've experienced in my career so far. The autonomous team structure (e.g. organic social / paid / creative/ design / copy) means there's non-stop back-stabbing and eye-rolling as leads try to defend their team members and personal agenda/timeframes/budgets/ideas at all costs. If this means blocking the development of other people in other teams - they couldn't care less. The leads I had the misfortune of working with were defensive, insecure and egotistical - some of them were clearly over-promoted too, and lacking any original ideas. I felt particularly sorry for the Copy Team who are treated as second-rate to the Creative team, which was formed a couple of years ago to look after advertising campaigns, and comprises of conceptual copywriters. This team look after ALL the creative work and are extremely defensive about it. To the extent that the copy team aren't even trusted to create the copy for e.g. a product video for paid social or run their own messaging tests. Copywriters are seen as nothing more than as 'content writers' so if you're a creative copywriter, do NOT come and work here. Your creative copy skills will go nowhere as they don't see you as worth investing in / deserving of any creative briefs and you'll spend your days going in circles with people who pretend to listen but don't really, are completely unmoveable and will block anything they see as an infringement of what their team should do. Prepare yourself for feeling exasperated, depressed, and having sleepless nights. The cherry on the cake is that the ridiculous structure inside the B+C team has been designed by a deeply uninspiring man who's never worked anywhere else. He bleats on about creatives in advertising agencies - as if he's ever set foot inside one?!
