Pros
Sears is an Iconic American brand that has produced house hold goods that almost every American home has or has had. There is tremendous opportunity to turn this company around. There is a wealth of knowledge with passionate and dedicated employees.
Cons
Sears is stuck in the past, the technology gap is painful, they invested too little too late. Bringing this company into the 21st century is currently and will remain a huge hurdle to bring for many years to come. The company is fragmented and turnover is high. New leaders every 6 months with new directions. Everyone is eager to make a change that will impact the business immediately, but it took two decades for Sears to fall behind, it will take a long term strategy to pull all of it back into relevancy. The business has to make a fundamental change or it will fail. It feels like we are in survival mode, when we should be liquidating assets that not worth saving and instead of reviving the viable business units, Sears needs to invest in being creative and transforming itself. There is no point in trying to become Wal-Mart or Amazon, we are too late, we need to think 2 decades out and focus on what the next big retail shift is. More thank likely Sears will continue the vicious path of slowly bleeding money until they are forced to sell assets, business units, and brands.
