retail is not a great place in this economy...especially if you sell some deferrable bg ticket items like appliance and tractors. n retail, you have limited places you can cut costs ina bad economy. it takes a minimum amout of inventory, store labor and utilities to keep a store open. So you must cut marketing, IT and home office (people) costs to keep things going. Fortunately the owner really wants to transforme things and funds this. The old way of thinking gets weeded out. Just cut 401k contributions which i think is a mistake, but they are not alone and promise to renstate whenthe company makes more $.