I applied through college or university. I interviewed at Nielsen
Interview
A 90 min Aptitude test (Quants+English++ logical +2 marketing case studies ) followed by GD and final PI round . Quantitative questions were mostly about profit and loss , percentages , ratios .
Interview questions [1]
Question 1
1. How would you price a premium mineral water bottle being launched in Indian Market ?
2. given a 3 ltr jar and a 4 ltr jar with unlimited supply of water , how would you identify 2 ltr of water ?
3. why is pizza box square in shape ?
4. past experiences and family background
I applied through a recruiter. I interviewed at Nielsen (Chinchpokli) in Aug 2017
Interview
CAT based Apti Round, if one clears dat then Hr round, then Technical round,followed by an interview witn VP, then again HR round
The HR Team from Nielsen never responds on time to share your result about the interview. This has not only happened at chinchpokli but also at vikhroli. Disappointed!!!
Interview questions [1]
Question 1
Market Research related Question In HR And Technical Round
I applied online. The process took 1 week. I interviewed at Nielsen (Mumbai) in Sep 2016
Interview
First Round - Aptitute Test (Maths & English section) + Market Research Case studies + Logical Reasoning. It went pretty good especially mathematical case studies, similar to MBA entrance exams. Most being multiple choices with case studies being subjective written types. Gave us a total time duration of 90 mins. Were also told about the min. cutoff to clear the same.
Second Round : HR interview
Third Round : Technical interview related to basic marketing & market research concepts
Interview questions [1]
Question 1
HR Interview:
Why neilsen? What is so special about this role? etc.
Technical Interview:
7P's of Marketing mix? Types of Primary research? etc.