The goal of steering the ship toward having more representative and positive Glassdoor feedback involved a mix of efforts, including recognizing that there was work to do to connect the Capgemini experience to the employee value proposition, asking for more and frequent feedback to gain a more balanced view of the company, and then tracking and responding to that feedback and those additional reviews in a way that would drive positive results.
First, Capgemini got the company’s leaders involved in reviewing and responding to comments. Leadership buy-in was key in demonstrating to employees that they both pay attention to employee ratings and respond to issues surfaced within them. The company also developed a training program that is required before anyone can respond to online reviews. Leaders meet monthly to discuss best practices.
Then they worked to strengthen the employee value proposition, recognizing that employees are the company’s most valuable asset. The company formed cross-functional breakout groups to gather honest feedback about areas for improvement. They also launched an initiative to encourage employees to provide their candid, anonymous feedback on Glassdoor regularly, at various milestones throughout their employment.
Since Capgemini receives reviews globally month-over-month, they needed a tool that could help them extract and act on all that valuable qualitative feedback, and they found that through Glassdoor’s Review Intelligence™. The tool reveals sentiment around culture and diversity and inclusion through trending percentage scores. The tool also helped them better understand and respond to the feedback specific to location and type of role within the company. This data supported the creation of a better employee journey and evolution of their employee value proposition.
Capgemini also used the Competitor Comparison feature of the tool to dig into sentiment by department and understand how they stack up with the same departments at other companies. Now they can prioritize areas for improvement, as well as to identify key differentiators to emphasize in the recruiting process.
Through monthly monitoring of the feedback on Glassdoor, Capgemini became more in touch with what was working well in their organization, and where they needed to improve. The company has since created Enhanced Glassdoor profiles for every location, including sub-pages for large departments where they regularly highlight the employee experience/EVP, employee stories, marketing and branding campaigns, and DEI content.
Results
The results of all their efforts have been exceptional:
- Company global rating increased from 3.2 to 4 due to all their employee experience efforts
- Glassdoor reviews have started to reflect the impact of various internal initiatives
- Helped to build a strong talent brand to support our hiring and engagement ambitions
- Growth opportunities created for employees
- Expanded headcount through increased hiring
