adidas reviews

Sadly, the recent CEO, Kaspar Rørsted (who is now out) absolutely ruined the employee culture at adidas, which was the heart of the brand. He butted heads with and pushed out all the star talent that got adidas to the top of the industry as THE sport lifestyle brand. The company is now a hollow version of itself, with people continuing to jump ship daily.

The structure and the culture of the company are very disconnected globally. All the resources are spent in Germany, where people have incredible job security; they play position musical chairs, but the Germans will always have a chair, and the rest of the world fights for the one that gets taken away. Ironically the rest of the world generates most of its revenue. The impact is that very little work gets done, but there is a lot of politics. Every time you create a good result but don't follow a tried and true process, you create problems for yourself. No consistency in the acceptable behavior of employees; the higher the employee band, the more you can do whatever you want. Toxic management is always looking for a scapegoat, usually not themselves—no culture of accountability in the leadership and lack of any backbone. You can do amazing things for the company, but in the end, it doesn't matter. There is even less loyalty than I could imagine from a big corporation. The employee with the most longevity is those that do just enough to get by. Tracy McGrady said it the best "I deserve better."