The customer is number one at Swatch. This sounds great, but its all about never having anyone reach out to Switzerland with an issue, not actually trying to make the right choice for the customer. Bad communication about special packaging and limited edition watches makes them hard to sell and creates and environment where everyone is fighting for the same products. Teamwork does not exist here, you will need to fight for your own success, and there is no upward movement as the brand seems to be shrinking. Field leadership is just trying to save themselves, not actually promote from within. While the US division is small, you will not feel successful in either asking for the products your customers want, or in tyring to make things better for the entire organization. This is a very top driven organization so if its comiing from Corproate (Switzerland or Miami) then it will not be implimented, if it wasn't their idea, they are not open to feedback. Or at least the managers in the field will tell you that you just have to work with what you are given, even if you show them things you need to add to the forms to do your job. Basically if you thrive in environments where your feedback is valued, or organic environments where feedback is solicited and sometimes acted upon; then you will be frustrated here. There are lots of guidelines, and lots of ways for it to be your fault for not achieving the goals. It not talked about that in thet US people do not wear watches and there is no effort to help counteract that. Do not bring this up, don't tell Switzerland that most conversations are about how "I havent worn a watch in 10 years" is the most common objection heard all day long. Marketing impact around "watches are fun" has been missing the mark in the US for years and tourist markets drive the most volume but get the least amount of input to how to reach that specific customer.
