Product development has to be run by a bunch of toddlers. Listening to their inaccurate ideas of how long a sales cycle takes explains why the company is constantly “pivoting” on its go to market without finding its footing or making a dent in their market. You’re up against solutions that have been the industry standard for decades- understand how the enterprises you are selling to make a change and how painful it is- this takes more than a few months- more like a few years!
The marketing and lead gen is a joke- how an entire team of 9 people can fail this terribly when far smaller organizations with 2 person marketing teams can generate more interest is a case study of what not to do.
Everyone takes any criticism personally- and anyone pointing out problems is smacked down hard. The culture has become keep your head down and don’t rock the boat. This results in a complete lack of accountability.
There has been a huge amount of turnover- mainly because frustration is high and no one takes accountability for any of the missteps. In NA alone, there’s been a departure of 1 person per month for the last 3 years.
