2.0
Jul 27, 2008
Recommend
CEO approval
Business Outlook
Pros
Solid company with strong ratings. It will be here for many generations which is very comforting to those that buy it's life insurance and long term products. With a new and younger CEO, the company can give the image that they are connecting with the younger families and investors.
Cons
Company has not progressed with the changing times and investors changing needs. Brokerage account and trading fees are too high when competing with Etrade, etc. This is not an area they want to be known for however, they must change their image if they are to attract the baby boomers as their "full service" financial provider. Otherwise they will go elsewhere.