The senior management is a joke, with most of them coming from non-gaming industries. Some key mistakes they have made: 1) moving the executive HQ to Las Vegas, while the operations center remains in Reno; 2) focusing operations to try and recover lost market share in over-saturated product markets like megajackpots and core gaming, whereas they should have focused operations on product markets with greater growth opportunity and less competition like video poker and international markets 3) supporting a conservative culture, where risk taking and change are frowned upon - surprisingly, this impacts executives more than employees, for example when new VP's are hired the expectation is that they should start changing things for the better (which is risky), but the culture frowns on this so many new executive hires are simply over-paid wallflowers that don't act out their changes.