Completely unrealistic expectations - Anonymous employee Swarovski Employee Review

Total brand revamp with only 20 or so stores in the country with the full assortment of new items. We are expected to do 20% of our sales from the new product when most stores have a handful of the items allotted to our inventory. We don’t even have most of the items featured in our marketing. Also, we are expected to comp 2019’s numbers—we are still in a pandemic! Our bonuses and reviews are based on 2019, but our traffic is down anywhere between 15-60% depending on the mall. In order to make aggressive goals, we are resorted to buying items online with our own money, returning it in store, just so we have the product we need for our customers. How else are we supposed to do it? We are unable to do product requests, so it’s the only solution we have. We give the same feedback week after week with no solutions. The new revamp birthed an unnecessary amount of micromanagement with little to no information or support on how to achieve the goals we are given. When we voice our concerns we are told not to be negative and to accept change. How are we to accept all of this when we don’t understand the changes? And we are not supported? And we don’t have the product to sell? All goals given should be achievable—we should be given the tools we need in order to succeed! We are noticing higher turnover all over the country, our vetted leaders are leaving, we are not being heard, rather, ignored.