Could have had some potential, but failed to do so. - Anonymous HelloFresh Employee Review

1.0
Sep 10, 2018
Recommend
CEO approval
Business Outlook

Pros

- Great colleagues -- from more than 40 different countries around the world - Discounts on HelloFresh boxes - Office is in the heart of Berlin

Cons

- There is HUGE turnover. An exodus of people is starting to occur at the end of this year (2018), and it doesn't seem like management is planning to do anything anytime soon. I hope they do something at least by next year, or this will be highly disappointing. - Management/C-level is focusing too much on making money (last year, was too focused on acquisition - and this year, they are panicking over retention of our customers). With this, they've stopped caring about the actual product and the people who work at the company. - There is a lack of proper transparency. It seems to me that everything is "going well" according to management. - Communication is a huge issue within the company. Teams are working in silos when they should be talking to each other to create a holistic product. - They claim that "customer trust" is one of the main principles that we need to focus on within the company, but this doesn't seem to be the case. - They also claim that there are opportunities for people to get raises and promotions. This is not true. My current team has to write a one page letter to try to justify why we should get a raise. - The office is not conducive for work. There is lack of air in the "loft" area upstairs -- people are having issues working properly due to this. In turn, they created a "fresh air policy" -- whereby the windows are opened three times during the day, leading to other people getting sick. It's a lose-lose situation. - The office is not built to allow for communication across teams. This causes more animosity between HQ and their global constituents. - People can disagree with me on this, but there is slight ethnic nepotism. Those who are German seem to have more of a say to the CEO.

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HelloFresh Response
7y
Dear Anonymous, Thank you for taking the time to give us feedback - I apologise for the delay in replying. Although it was not all positive, it was valuable and I think we can take a lot away from it. Many of the points you make (internal communication, communication between HQ and the rest of the group globally, transparent communication from management, transparency around promotions/raises) are all issues I’m also concerned about which is why I am focusing on them as the new VP People at HelloFresh. On many of these topics, we have achieved strong progress over the last months and together with a new, stronger HR team I am confident we can make a positive difference and continuously improve the employee experience in a number of ways. Reading through your feedback, I was also happy to see that you value our international team as much as I do. I also think having great colleagues is one of the best things about working at HelloFresh. Finally, if you are still a current employee, I’d invite you to come and make an appointment with me to continue this discussion in person. Best, Johannes Willberg VP People, HelloFresh Global

Explore other reviews about HelloFresh

5.0
Apr 12, 2026
Recommend
CEO approval
Business Outlook

Pros

Good job great benefits can be

Cons

Fast paced environment can be

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HelloFresh Response
1mo
Hi there, we’re thrilled to know that the benefits are a part of what makes your experience here so fulfilling. Your hard work and enthusiasm are critical to our continued progress, and we are so thankful to have you with us. Here’s to achieving even more together in the future! Thank you & best regards, DS & Your HelloFresh HR Team
1.0
Nov 24, 2025
Recommend
CEO approval
Business Outlook

Pros

There are some genuinely nice people here but that is the only real positive. Even they are slowly leaving because the culture has become too toxic to stay in.

Cons

Highly political culture with no real promotions. Leadership is insecure, ego driven, and more focused on protecting themselves than supporting employees. Micromanagement is constant, communication is poor, and priorities shift without explanation. Quiet layoffs happen with no transparency and usually protect the same small group. The new US marketing lead has made the culture even worse. He was difficult to work with before and has only become more problematic in a higher role. There is constant questioning, no clear vision, and nonstop steering that sends teams in circles. It is hard to understand how he keeps moving up the ladder despite repeated negative scores and consistent employee feedback. Independent analysis, including the Grizzly Research report, highlights similar issues such as unstable leadership, lack of direction, and a business that feels like it is declining. What the report describes matches what employees experience inside the company. Even if the CEO or HR choose to ignore these problems, they remain the reality employees deal with every day.

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HelloFresh Response
6mo
Thank you for sharing your feedback. We’re sorry to hear about your experience and take comments like this very seriously. At HelloFresh, we strive to create an inclusive, respectful, and supportive environment for all employees. If exclusionary behavior or cliques were part of your experience, we would like to learn more so we can address them. Please feel free to reach out to us at hf-feedback@hellofresh.com. Thank you & best regards, DS & Your HelloFresh HR Team
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