The 1 thing great leaders do....great leaders take responsibility for failures of strategy and failures of execution. But don’t expect this to be the case at Bodybuilding.com.
The leadership at Bodybuilding has created and empowered a culture of mistrust and disrespect that leaves staff members feeling burnt out and frustrated.
The refusal to accept responsibility for poor planning and execution results in constant scrambling with not clear direction. This is not a path to success yet it is the path Bodybuilding.com’s leadership forges day in and out.
Cutting costs and maintaining a stranglehold on strategic direction in hopes of doing just enough to hit top line goals is not only disrespectful to the passionately dedicated staff that work each day to be the best at what they do. It is also self-defeating in that a continual refusal to meaningfully respect and support staff members results in poorer company performance.
The company is on a terrible trajectory, made only worse by the behavior of Bodybuilding’s leaders who continue to drive out talent while actively refusing to recognize the systemic failures that are causing it.
Amongst all of the shifting priorities, unclear direction, the disengaged CEO who has given the direction of the company over to horrific leaders one thing is abundantly clear....things will continue this way and will only get worse.
