Belong (CA) reviews

4.2

81% would recommend to a friend

(230 total reviews)

Ale Resnik

84% approve of CEO

81% positive business outlook

Belong (CA) has an employee rating of 4.2 out of 5 stars, based on 230 company reviews on Glassdoor which indicates that most employees have an excellent working experience there. The Belong (CA) employee rating is in line with the average (within 1 standard deviation) for employers within the Bienes raíces industry (3.8 stars).

Reviews by job title

230 reviews
1.0
Nov 16, 2020

Full of toxic and gaslighting culture

Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

the hardworking people who actually run this company (your teammates!)

Cons

Like every Series A company, you have to work hard and play hard, but it is just VERY toxic at Belong. Senior leadership continuously gaslight their employees and give "motivational" speeches in meetings to try to encourage them, but it's just degrading most of the time. They normalize toxic culture by telling their employees they need to work harder rather than fix the problems. There is no work-life balance. You're expected to be online 24/7, even on the weekends and VACATION. Burn out here is REAL. False career advancement and growth. They hire people for one role and then assigned tasks for a completely different role once they start. It sets everyone up for failure - this is a result of them announcing that they have "mutually" parted ways with people based on performance. At least once a week, someone is let go base on "performance," and it's always "mutual." All of the hard work that their employees do to run this company are unappreciated. Leadership fails to listen to any feedback and cuts anyone they think doesn't "fit" into the company or vision. Public slack call outs are normalized here. When you receive a bad CSAT or review from a customer, you're publicly called out. You always have to be ready to explain yourself. Senior leadership doesn't care if you're right or wrong. You NEED to get it right.

avatar
Belong (CA) Response
5y
Hi there, Thank you for leaving us a review. I was disappointed to read that your experience at Belong was not positive; that is not the type of culture we are building, and I hope you'll take the time to give us feedback directly so we can learn more about your experience at Belong.We feel fortunate to have the amazing talent we have. Since the date you posted this review, we created a few channels to celebrate wins and post praises, and they are some of the most popular channels. We also have a significant section of our all-hands entirely dedicated to celebrating our team's excellent contributions.We live and breathe our virtues, giving and receiving feedback is one of them, so I truly hope you'll send a note to my personal email address (flora@belonghome.com) to allow us to grow and learn as we keep scaling Belong. I look forward to hearing from you! Flora Fiorillo Head of Talent
1.0
Mar 28, 2023

Failure to Launch

Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

Good idea, with someone else in charge it might actually work.

Cons

Belong has done a great job mentally and emotionally destroying their employees to the point of mental breakdowns. For a company that focuses so much on experience with their customers they have the opposite goal internally. The executive team is disorganized and lacks any strategy to build the company infrastructure for growth. All of their focus has been on making money at all costs and consistently failing at every turn. Forcing homeowners to leave the platform and often times creating so much turmoil for residents that lawsuits are a normal thing. All of this blame is put on the CSM team who is just trying to keep their head above water. Accountability for company performance is a joke. The CEO will scream and yell at an employee in person or in public forums. It is an open secret that he is desperate to succeed at all costs to avoid another company failure as he has experienced in the past. This makes him unpredictable, emotional, and a terrible leader. Shocked the investor’s backing Belong still trust him with the amount of money they already have invested with such poor results. Everyone makes mistakes but this is a big one! I pray the people still at Belong can find a new career path quick because it will not happen at Belong. All it takes is a simple search for public reviews by their customers or employees to tell you all you need to know about this failing great idea.

avatar
Belong (CA) Response
3y
Hi former Belonger, Thank you for sharing your thoughts and experiences with us. It's disheartening to hear that your time at Belong didn't align with the supportive and positive work environment we strive to create. At Belong, we believe in promoting accountability at all levels to ensure our clients feel supported and to provide our employees with the opportunity to grow and succeed. We understand there's always room for improvement, and we're continually working towards creating a better experience for our employees and clients. Your feedback is invaluable, and we're grateful for your insights. We'll keep your advice in mind as we continue to refine our processes and interactions within the company. If you have any additional suggestions or concerns, please feel free to reach out to me directly at fiorillo.flora@belonghome.com. We wish you the best in your future endeavors and are grateful for your time with us. Warm regards, Flora Fiorillo Vice President of People
1.0
Jan 24, 2026
Recommend
CEO approval
Business Outlook

Pros

Pros? The people you work with are genuinely talented, kind and supportive. Many teammates go out of their way to help each other in a toxic environment.

Cons

Values, transparency and belonging. It sounded promising at first. The reality slowly dismantled this. They will try hard to attract you with a good offer, that is the first red flag. It started with the hiring process: disorganized, excessive and unclear. I thought it was just 'startup chaos'. It wasn’t. It was a warning. Once inside, the chaos became constant. There is no stable direction. Priorities change weekly. Decisions are reversed without explanation. Teams are pushed to deliver on shifting goals with no resources or clarity. Everything feels urgent. Nothing is planned. Work becomes your life. Late nights, weekends, holidays, sick days, all blurred together. You stay online because everyone else is. You answer messages because not answering is risky. PTO becomes a formality. Many employees learn quickly that being open about serious health or family issues can put their job security at risk. You slowly stop noticing how exhausted you are. There is effectively no functional HR department. It’s called a “People Team” which in itself is a red flag. Employee issues are ignored even when someone quits or burns out. The People department operates without an experienced executive leadership, The function lacks the structure, experience and consistency required to support the team, other departments and leaders properly. Success within the function appears to depend more on a personal relationship than on competence or merit. Leadership is unpredictable and intimidating. Public questioning, slack call outs are normalized. The CEO’s change of mood impacts entire teams. One mistake can define you. One disagreement can isolate you. People learn to stay quiet, agree and survive. Diversity and inclusion exist in presentations, not in practice. Hiring and layoffs reflect the same dysfunction. People are recruited aggressively, promised growth and then removed, sometimes within months or within the same week of being hired. Entire teams disappear. The message is clear: you are replaceable. Meanwhile, leadership focuses on appearances. Energy goes into branding, messaging and reputation management, while internal systems are broken and employees are drowning. There is a noticeable gap between many internal experiences and the overly positive public reviews, which raises questions about how authentic some feedback truly is. The company looks healthy from the outside. Internally, it is unstable and deteriorating. The breaking point comes quietly. You are tired all the time. You are anxious before meetings. You hesitate before speaking or even when doing your job. You feel guilty for resting. You stop feeling proud of your work. And yet, you stay because your coworkers are amazing. You begin to share your experiences just to survive. Many stay longer than they should out of loyalty to their teammates. Eventually, you have to choose yourself. Staying means accepting burnout, emotional pressure, unequal treatment and instability as normal. If you’re reading this while considering an offer: Don’t ignore this. Employees have been raising the same concerns for years (Check all the reviews and how many likes those have) Please don’t leave a stable job for this. It’s not worth the risk.

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Glassdoor has 255 Belong (CA) reviews submitted anonymously by Belong (CA) employees. Read employee reviews and ratings on Glassdoor to decide if Belong (CA) is right for you.