I applied through college or university. The process took 2 days. I interviewed at Nielsen (Mumbai) in Oct 2014
Interview
The hiring process comprised of aptitude test and PI. Before the aptitude test detailed presentation about the company and the role offered were given, the company people were open to all kind of questions. The aptitude test comprised of Quant, two short cases (one on interpretation of a sample research finding and other about suggestions on a new product launch) and verbal (mainly error correction).
Based on the aptitude marks candidates were shortlisted for PI. Quant has the maximum weightage.
The PI had three rounds comprising of technical(about research, some situations were also given) and HR questions (all sort of questions about you and few questions about the company and profile offered).
Selection was done after a short interaction with the VP.
Interview questions [1]
Question 1
Convince Apple Inc. to opt for market research as a client of Nielsen.
Name of CEO of Nielsen India.
I applied online. The process took 4 weeks. I interviewed at Nielsen (Chicago, IL) in Aug 2014
Interview
Was contacted by an HR rep about a month after submitting my application online. Had a phone interview in the following days, which was easy and nothing out of the ordinary, although be prepared for "give an example of a time you had to explain a complex topic in simple terms". After that, there was an online assessment, which consisted of both personality questions, as well as a series of logic questions (the kind where you are given some info and have to put events in the correct order). You get 3 minutes per logic question. I was then contacted the following week for an on-site interview and exam. The exam is 1 hour, 10 questions (with sub parts) and not challenging if you've read the posts on here and prepared for the topics. Then there were three 45-minute interviews. The questions really depend on the interviewer. My first one was very heavy on the analytical questions, e.g. you have 15 minutes and a ruler, how do you measure how many blades of grass are on a football field. The other 2 were more behavioral, with a few marketing/analytical questions, e.g. there's a store with whole, 2%, 1%, skim, and chocolate milk, the owner wants to add soy milk, which milk to you take out and why (just be able to justify your response, there's no right answer). Then there's lunch with a current analyst, which is casual and just a fun time to talk about the role and the company! I don't think this happens often, but I then had another quick phone interview, and at the end I was offered the job.
I applied through a recruiter. The process took 1 day. I interviewed at Nielsen in Jul 2014
Interview
very impressed at the way things work in Nielsen company, contacted immediately after the test for the results. very quick, clear and crisp. only one thing I did not understand is why dont they allow to sit for all the tests? i am sure many of you'l will agree with me...........having studied 5 years of statsistics you wont be judged on it and wont be allowed to give test unless you clear Maths and English, that too with 70%.
goodluck to all trying for this company
it isnt everybody's cup of tea, but one should always give it a try.
Interview questions [1]
Question 1
nothing is difficult if you study hard core for aptitude tests, but after achieving your masters degree in a particular subject one often sidelines aptitude, so only advice is go for it the harder way!!!.