I applied through college or university. The process took 3 weeks. I interviewed at Nielsen in Oct 2014
Interview
This was through on-campus recruiting -- I talked with them at my university's Career Fair, attended several information sessions, and tried to understand the different positions available and the different verticals within Professional Services.
The interview itself was relatively straightforward. I interviewed for full-time on campus, so I did two 45-minute interviews (essentially first and second round interviews in one go). In each, we spent some time discussing my resume. Then, I was asked behavioral questions (mostly revolving around teamwork, giving presentation, using data to tell a story). There were a couple of marketing case questions, where I was given a company and a situation they were in and asked what types of questions I would ask and what type of data I would recommend the company look for. They also threw in a couple of brainteasers (you have one five ounce cup and one three ounce cup and an unlimited amount of water. How do you get one of the cups to have one ounce of water?).
Interview questions [1]
Question 1
1) When were you in a situation where you were asked to do something you were uncomfortable with and how did you respond?
2) How many flights leave from the Atlanta International Airport every week? (and other similar brain teasers)
3) Mondelez has released a grape Oreo and they see that sales aren't that high (really? Ya think?). How would you go about increasing demand for this product?
4) Company X is a large, well-known company in a niche market selling granola bars. Company Y has just penetrated the market with a similar product at a lower price. Company X tries to release granola bars in smaller packages with a lower price and increased advertising, but sales do not increase. What types of questions would you ask and what type of data would you recommend the company look into?
I applied online. The process took 3 weeks. I interviewed at Nielsen (Chicago, IL)
Interview
First interview with Hr, about 20 minutes
Test/assessment, about 45 minutes
Second interview with a senior manager, about 1 hour
Third interview on site with 3 people, each 45 minutes, back to back
standard 30 minute phone interview and then was asked to take an assessment. Took assessment and sent a follow up email a week later and never heard from them. I didn't like that there was no correspondence after the assessment. Whether i was moving on to next step or not, i would have liked to know. Bad business practice. I can only imagine what it would be like working there if this is how Nielsen does things.
Interview questions [1]
Question 1
question about why i would explain a drop in yogurt sales