I applied online. The process took 2 months. I interviewed at Nielsen (New York, NY) in Nov 2013
Interview
I did a phone interview and then was asked to take the online assessment test. It was mostly logic type questions followed by a personality test. I learned I had passed this test and then was asked to do a phone interview with the hiring manager. After the second phone interview, I went in and meet the person who would be my direct boss and the executive Vice President. I was given every indication that I was a top candidate. Surprisingly, after the interview I never heard back from HR or the hiring manager despite my attempts to follow up. Very unprofessional process.
I applied in-person. The process took 3 weeks. I interviewed at Nielsen (Schaumburg, IL) in Feb 2010
Interview
Talked at an industry function with a Nielsen employee, he then reached out to me based on our conversation and my expressed interest. Interviews were scheduled with VP, Director, and then two "Associate" level folks. I met with VP and Associates first, then went to lunch with the Director I would be working for, which made for a more relaxed final interview.
Interview questions [1]
Question 1
The VP did ask me to describe how I would handle two situations, one where Nielsen data was correct but the client interpreted it wrong and one where the Nielsen data was wrong, leading client in the wrong direction.
The process took 2 days. I interviewed at Nielsen in Mar 2012
Interview
This was just a basic interview. Asked general questions about my resume, then asked for my availability and expected salary. The person interviewing me was very very nice!