I applied through college or university. The process took 2 days. I interviewed at Nielsen (Mumbai) in Dec 2009
Interview
There is a fairly difficult aptitude test. If you clear their internal cut offs then you will get interview call.
3 Rounds of interviews. First with HR, then with Team Leaders and finally with Associate Manager.
Interview questions [1]
Question 1
You said Uniqueness was an important characteristic for a new product to be launched? Will you buy a black colored toothpaste which is so very unique.