HelloFresh Senior Designer/Art Director interview questions

I was received very quickly by HelloFresh. The irony about this is that they posted this role months ago and I applied to it. They initially wanted to interview but then said they moved onto other candidates. Months later, this same job was open again and this time I interviewed with leadership. It was very short and quick but ultimately a waste of time. They hired within a day after interview and I was told the other candidates had much more experience leading which had nothing to do with the job responsibilities that were mentioned during the very short 15-20 min interview. Nothing about this job was difficult for me; everything they asked for was pretty entry-level and low-level work. How hard is it to make TikToks and Instagram Reels? I'm unclear on why they keep reopening the same roles and wasting people's time. The hiring manager gave feedback and said I had a great personality but it seems it's always something else that's an issue. Not a great experience but not a terrible one either.