4.0
Nov 17, 2008
Recommend
CEO approval
Business Outlook
Pros
Starbucks is an ethical company that is honestly trying to do the right thing for its customers, employees, and shareholders. Values-driven and fair.
Cons
Leadership 2005-present has no vision and is trying desperately to hold onto market share. The result for consumers and employees is a lot of confusion about what Starbucks is offering in terms of a differentiated product.