1.0
Jun 17, 2008
Recommend
CEO approval
Business Outlook
Pros
Philips has a generally well respected reputation, and is viewed from outside as a top-tier international corporation. Sonicare has a very loyal following as a brand, and is a great product.
Cons
Philips is extremely bureaucratic as an organization. The old Philips adage "if you're not Dutch, you're not much" is essentially true. Mediocrity and incompetence is rewarded over high performance, and morale is generally dismal, especially within the Marketing department. Turnover within Marketing is high; people come in energized, but quickly become demotivated and leave.