Nielsen reviews

3.0

39% would recommend to a friend

(8,196 total reviews)

David Kenny

42% approve of CEO

32% positive business outlook

Nielsen has an employee rating of 3.0 out of 5 stars, based on 8,196 company reviews on Glassdoor which indicates that most employees have an average working experience there. The Nielsen employee rating is 22% below average for employers within the Tecnologías de la información industry (3.9 stars).

Reviews by job title

8K reviews
2.0
Aug 26, 2009

Surviving the Culture Wars

Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

Nielsen provides unparalleled data, information and products to clients. They are true innovators within the industries they serve. Senior management is bright and capable for the most part. The company is sensitive to work/life balance issues. Restructuring efforts have given the company a more focused approach but have also created difficulties.

Cons

The integration of businesses (and their respective corporate cultures) within the company has always been and continues to be a source of problems for both employees and clients. The clash between the cultures and processes of the media measurement and the marketing information businesses makes for a lethal cocktail for those employees caught in between. This has been exacerbated by the takeover of the company by private equity. Cost cutting and escalated integration initiatives have made matters worse. Uncertainty runs rampant and the resulting infighting, competition, and CYA mentality among employees has created a caustic environment.

2.0
Aug 24, 2009
Recommend
CEO approval
Business Outlook

Pros

Client's are entangled in long-term delivery contracts. Client-facing associates appear to very dedicated to the struggle to make client's happy. Client-facing associates have high pain tolerance for dealing with problems with corporate execution. Clients faced with their own economical pressures are asking very interesting questions and expecting more from Nielsen. Associates have the opportunity to get involved in interesting aspects using a tri-lingual approach (scanning, panel and spectra data).

Cons

Basic scanning and panel analysis is being off-shored in support of cost reduction and reduction in force. Uncertainty about the company's ability to execute on tri-lingual and advanced analytics strategy with outdated and broken data delivery systems, "not-my-problem" departmental attitudes which inhibit cooperation, and complex processes for very simple tasks that have significantly reduced associates' ability in functioning creatively and delivering projects in a timely manner. Problems in delivery of data because of mistakes made by off-shore employees have created situations where finger-pointing between departments is common; but, client-facing associates are often not allowed to mention off-shore situation to the client. Time is wasted figuring out why their are repeated problems with delivery. Forced GE-style ranking of employees is moving Nielsen to more of a "dog eat dog" environment. Performance-based ratings often boil down to personality contests and there is little actionable feedback or rating justification.

2.0
Aug 20, 2009
Recommend
CEO approval
Business Outlook

Pros

Nice colleagues International experience Good for your resume

Cons

Company has no track record when it comes to delivering on commitment Internally focused Process before people Hardly any or poor communication Negative working atmosphere High turnover

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