Kantar reviews

3.5

63% would recommend to a friend

(6,000 total reviews)
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Chris Jansen

76% approve of CEO

51% positive business outlook

Kantar has an employee rating of 3.5 out of 5 stars, based on 6,000 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Kantar employee rating is in line with the average (within 1 standard deviation) for employers within the Administración y consultoría industry (3.7 stars).

Reviews by job title

6K reviews
2.0
Sep 19, 2014
Recommend
CEO approval
Business Outlook

Pros

- a place to polish your CV - enough work resources - simple work environment - learn the concepts of market research and advertising performance - competitive paid leave - an environment to stay in stable career path

Cons

- inability of innovating market research insights - staff rarely grow as professional manner - thinking of the company itself as an everlasting image - staff ill prepared to becoming professional consultants - too client driven, CS/Account teams are often working till late to please clients - contrary to "cultural awareness" - some local branches in Asia aren't distributed with adequate resources for creating a competitive company profile - no other overtime allowance aside from cab fare (staff constantly overtime) - poor data processing quality

2.0
May 30, 2013
Recommend
CEO approval
Business Outlook

Pros

Exposure to a lot of brands and work, may have opportunities to do things not appropriate for you level but great in terms of experience. People are relatively nice and easy to work with.

Cons

A lot of nepotism and senior management are only senior because they have been there longer. Most people with credible skills actually decide to move on leaving the workforce full of "comfortable" people who will do the minimum and shift work to others

2.0
Mar 30, 2026
Recommend
CEO approval
Business Outlook

Pros

Reputable company with a strong presence in the market. Opportunity to work with international colleagues and clients.

Cons

There is a deep-seated culture of "performative productivity". Working during holidays, late nights, and even while ill, is frequently romanticized. This creates an environment where setting healthy boundaries or maintaining a standard work-life balance feels discouraged.

Viewing 196 - 198 of 6,000 Reviews

Glassdoor has 7,676 Kantar reviews submitted anonymously by Kantar employees. Read employee reviews and ratings on Glassdoor to decide if Kantar is right for you.