Kantar reviews

3.5

63% would recommend to a friend

(5,985 total reviews)
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Chris Jansen

75% approve of CEO

51% positive business outlook

Kantar has an employee rating of 3.5 out of 5 stars, based on 5,985 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Kantar employee rating is in line with the average (within 1 standard deviation) for employers within the Administración y consultoría industry (3.7 stars).

Reviews by job title

6K reviews
2.0
Jun 9, 2021

Would not recommend Kantar to my worst enemy

Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

-decent benefits -I literally cannot think of anything else

Cons

-top heavy leadership with several layers -extremely disorganized structure. I don’t even know where to begin here. -long work hours. no where on my offer when I signed on nor was I told that I was expected to work a minimum of 45-50 hours. There was a ton of ambiguity -no work life balance due to the above. I had to set hard boundaries for myself when to stop working but certain days were harder when there's deadlines to meet. It is almost frowned upon and abnormal to take a 1 hour lunch like a normal employee. It is very common for members on the PL team specifically to not only start work early, work through lunch, work late, but also beyond those "half" days where Kantar supposedly closes early. Not to mention, they love meetings here. I've had days with 9+ meeting markers, half of which could've easily been emails. And we were suppose to get work done how? And it was absolutely common to have meetings through out every lunch hour through out the week. Hence part of the reason why we couldn’t even take a proper lunch break. -PL leadership lack any empathy to direct reports. Says to come talk to them if we are overwhelmed/need someone to talk to and when we do, we were essentially told to suck it up and are treated like ROBOTS and not a human with emotions. HR has records to back this up of PL’s reporting these situations through H1 2021. And this is the reason why within the month of February alone, at least FOUR members of the PL team resigned. Coincidence? I think not. Let’s not forget throughout the year of 2020, PL’s in the west were expected to go through a C3 transition with extreme expectations that could not be met due to the different types of clients and projects that the West had. It was not a one size fits all but PL’s were expected to take essentially 80% of CL’s responsibilities to projects/clients that didn’t even make any sense to do so. This all happened when the world was going through what we know as the global COVID-19 Pandemic! -Every legacy hub of Kantar (AV, TNS, etc) operates completely different and there’s a ton of disconnect between processes, ways of working, etc. A complete mess. The hubs will never be aligned. -You will likely not get any raises. Not even a cost of living increase! All while you are expected to take on more projects, more responsibilities, more mundane processes that don’t make any sense. The pay is low compared to other full service research agencies. There is also no bonus, at least not for PL! -Extreme redundancy of efforts. Expect to spend a good chunk of your time being completely INEFFICIENT. For example, a certain PL group was expected to do conduct bi-weekly finance meetings with their CL team on projects that were considered loss making in the past. You heard that right. Because folks apparently cannot figure out how their project is doing financially that they need these regular meetings to explain the same thing over to them week to week, ask them why they charged all this time to their timesheets on the job etc. Why were these jobs loss making in the first place? Oh right, because they were priced out by CL leadership that wanted to please difficult clients who nickle and dime with them yet expected all the deliverables in the world. Which then resulted in pressure on the PL team to micromanage all departments who touch a given project about how much time they are allowed to charge to the job. Absolutely unbelievable. -There are constant resource issues due to high turnover. Between the beginning of the pandemic to this point, there were over 50 employees that left Kantar on the west between CL and PL teams. It first started with massive lay offs. Which then turned into a domino effect where burnt out employees were resigning left and right because there was no empathy and everyone’s work load was not getting any better! I kid you not, the teams spent more time having project transition meetings week to week than on anything else because there were constant departures. -Client leadership leaders babying clients and not caring about team members doing the grunt work. PERIOD. -micromanaging timesheet system used to measure team/individual work capacity. Not only is this a flawed measure of team/individual capacity, it is also completely injustice. So you’re telling me a timesheet is suppose to measure how much stress an employee is under? An employee can be punching in 40 hours on their timesheets and 30 of those hours could be them under mountains of stress from project deadlines and pressure from the client and internal clients….Yet this employee is still expected to take on more projects because apparently 30/40 hours of stress doesn’t “show” on the timesheet. We are seen as robots! -There is little to no room for growth unless you are a robot that takes orders without emotions. If you speak up about your concerns, like I said, you will be told to suck it up. There is no empathy or any actions to fix anything. Only the ones who stay quiet are promoted. Talk about political.

1.0
Feb 15, 2014
Recommend
CEO approval
Business Outlook

Pros

Insight into the marketing world of Fortune 100 companies, with projects on advertising campaigns, concept tests, and brand image. Potential to advance quickly, though potentially necessitated by the fact that individuals come and go so often. The people are continuously said to be one of the reasons why they stay for so long. This is true, though slowly changing. I have easily met some incredibly wonderful and intelligent people at MaPS.

Cons

The banality of the work is mind numbing to the point of depressing, with variable deadlines that can be adjusted on a whim by clients and managers, thus creating a frantic rush to finish the assigned soul deadening tasks (all while preaching high quality). When combined with the fact that the number of tasks and time required to complete tasks results in 10-12 hour days, MaPS can feel like the spice mines of Kessel. Let me state here for the record that I have had jobs shoveling horse manure in -5 F temperatures that I enjoy far more than the tasks I was burdened with at MaPS. The amount of work a junior level employee receives is highly dependent on the projects to which they are staffed. Each individual is staffed to at least two projects, sometimes resulting in wildly unrealistic deadline conflicts. Some employees can show up at 9:30AM and leave by 7 every day, while some individuals can be stuck working until 2AM multiple nights in a row with managers breathing down their necks looking for something to give the client. Attempts to speak to upper management about the amount of hours one is working results in little to no change, presenting the image that they most likely don't care. Then there is the meaninglessness of the work, the sometimes racist or classist style of reports and client based initiatives, the lack of any sort of economic theory, higher level statistics, or coherent business strategy proposed by MaPS to clients. When this is accounted for, one begins to question how this company can even think of calling itself any sort of consulting firm. The lack of interdisciplinary value being created, combined with the fact that the data being gleaned from surveys created by MaPS is worthless for a plethora or reasons creates a disconnect between managers who are looking to add value and create story driven reports and junior staff who look at and work with the data and know the futility of the exercise and inconsequential nature of the data. In relation to being unable to add value, resources always seem to be an issue. Sometimes it can be from outside sources like panel vendors, but mostly it's internally based. Projects have trouble getting the technical resources and support as planned. Individuals deemed key to the success of the project by junior staff are at times bullied out of the company at the whim of Vice Presidents and senior partners. Technical issues can create nightmare-esque situations for managers and junior staff alike, bringing projects to a grinding halt or creating massive amounts of rework. As I stated in the "Pros" section above, the staff MaPS hires is changing. Most staff come from a privileged upper middle class background, but the staff was non-judgemental, relatively professional, straight forward, honest, and hardworking. Egos have begun to creep into MaPS, however, and backstabbing and manipulation have begun to creep in. Managers push forward timelines to appease clients in ways that are unnecessary, and could only possibly benefit themselves in regards to future promotions. The rat race accelerates after about 2 years at the company, with individuals looking to get the extra leg up in an attempt to make more money (middle management is compensated based on relative performance to peers). This creates a mentality within management to always be selling as much as possible as quickly as possible, and let the consequences be damned. The typical cycle of over-promising, under-performing, and over compensating with a high quality and low value product needs to be broken as soon as possible.

1.0
Sep 1, 2023
Recommend
CEO approval
Business Outlook

Pros

The gentlemen from across the pond finally woke up and smelled the tea leaves Good to see the ex CEO in title only can now go back to being full time stay at home dad and spend time with his family. Perhaps be available to put up hurricane shutters if need be this fall.

Cons

Familial token CEO ushered out will be remembered for one who created more harm than good. Sorry but your performance and results are nowhere worthy of any Harvard Business Case study - like you hoped for.

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Kantar Response
2y
We are sorry to read this. We would value further feedback on your comments in confidence via your HR rep.
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