Does Kantar pay their employees well?

According to anonymously submitted Glassdoor reviews, Kantar employees rate their compensation and benefits as 3.1 out of 5. Find out more about salaries and benefits at Kantar. This rating has decreased by 2% over the last 12 months.

How satisfied are employees working at Kantar?

62% of Kantar employees would recommend working there to a friend based on Glassdoor reviews . Employees also rated Kantar 3.4 out of 5 for work life balance, 3.6 for culture and values and 3.2 for career opportunities.

What are the top reviewed jobs at Kantar?

Research Manager (241) , Project Manager (176) , Consultant (171) , Analyst (167) , Research Executive (167) , Account Manager (138) , Director (122) , Associate Research Manager (117) , Senior Analyst (106) , Senior Research Manager (104) , Senior Consultant (93) , Manager (85) , Associate Director (78) , Account Executive (76) , Research Associate (70)

What are the pros of working at Kantar according to real employee reviews?

"Great people and the consulting work we did actually leveraged data and analytics far better than our competitors." ((in 490 reviews)); "A good culture for those who doesn’t have a firm grip or stance in this profession." ((in 358 reviews)); "Colleagues are friendly and helpful" ((in 218 reviews)); "Like their work culture is good and good team working" ((in 153 reviews)); "I can't think of any pros other than the benefits were good (but also expensive)." ((in 138 reviews))

What are the cons of working at Kantar according to real employee reviews?

"No work life balance...Only Work...Yearly increment is very low even if you on the higher grade in final review" ((in 467 reviews)); "Low salary otherwise everything is good over here" ((in 375 reviews)); "Low pay and long working hour" ((in 256 reviews)); "Politics and late working hours" ((in 133 reviews)); "Long hours and lots of burnout" ((in 100 reviews))

What are employees saying about Kantar layoffs in 2026?

Explore Glassdoor’s employee reviews to understand what current and former employees are saying about Kantar layoffs and their outlook for job security at Kantar in 2026.

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Kantar

Kantar reviews

3.5

62% would recommend to a friend

(6,006 total reviews)

Chris Jansen

74% approve of CEO

50% positive business outlook

Ratings by category

3.9

Diversity & inclusion

3.6

Culture & values

3.4

Work/Life balance

3.2

Career opportunities

3.1

Senior management

3.1

Compensation and benefits

Kantar has an employee rating of 3.5 out of 5 stars, based on 6,006 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Kantar employee rating is in line with the average (within 1 standard deviation) for employers within the Administración y consultoría industry (3.7 stars).

Ratings by demographic groups

Race / Ethnicity

Gender

Sexual orientation

Disability

Parent or family caregiver

Veteran status

Reviews by job title

6K reviews

3.0

Oct 15, 2024

Kantar

Client partner

Recommend

CEO approval

Business Outlook

Pros

Great people and a history of breakthrough work

Cons

Frequent Management Turnovers & Reorgs

2.0

Oct 11, 2024

Not great

Svp operations

Recommend

CEO approval

Business Outlook

Pros

teams were really very good

Cons

CEO Will was arrogant and a poor leader

2.0

Sep 9, 2024

Good to work for 2 - 3 years

Qualitative researcher

Recommend

CEO approval

Business Outlook

Pros

Great academies, good learning. If you have the Kantar badge, you will get a job in research anywhere. Good client network. Has some great tools like Brand Z, KMP, Needscope and good quality output both for qual and quantitative. The qual colleagues are very intelligent and best in the industry to learn from. Their set up like operations, finance, IT etc are very helpful.

Cons

Qualitative research is not a respected business in Kantar. Senior management talks down about qual, Qual work and achievement is rarely recognised or talked about, Qual researchers are rarely praised but quant researchers are always shown as better because they are good with numbers. You feel like you are a helpless doormat in this sea of quant focused super senior management and c-suite. The pay hikes are very poor or even absent in some cases and is made to sound like a favour to you. The poor attitude to qual is noted not just in sr management but also in the senior quant researchers who are rude and disrespectful. You will always be told you are not good in numbers and business and your contribution is underplayed by super seniors. The qual team is spread on 3 countries and weekends get affected. This structure also has other challenges. When senior management speaks negatively about such a big team, it is very demotivating. Its best to stay for 2-3 years and then move to other agencies.

Viewing 337 - 339 of 6,006 Reviews

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Kantar

Not great

Good to work for 2 - 3 years

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