General Mills reviews

Brand has gotten away from brand building and demand generation and rather spends a ton of time doing project management work & getting pulled into everything but the kitchen sink,

General Mills is primarily a marketing company that also manufactures food. Senior leadership is either uninterested in or unaware of how to compete effectively in a highly competitive industry with tight margins. As long as margins remain healthy and operations are easy, they will remain in the market. However, if conditions become challenging, they typically maximize profits before divesting assets. Examples include Yoplait, the Jolly Green Giant brand, Hamburger Helper, and Suddenly Salad. Declining sales have resulted in company restructurings every three to four years in an attempt to restore profitability. UPDATE...Holy smokes, 1 week after writing this review Genral Mills announced another restructuring which will result in job loss.