Pros
The business of TV ratings and the efforts to get them are very interesting. Everyone is dedicated to providing accurate data and being the leaders in television research. There has always been a can do attitude with everyone at Nielsen TV.
Cons
The cost cutting has stunted the growth and quality of the company. What used to take one week to get completed, now takes 6 months. This may have been BAU for Calhoun at GE, but it is discouraging for veterans at Nielsen. The company is worse off now than five years ago. We are not positioned for growth in TV, and another company will get the drop on us. Technology is changing too fast, and we just fired 30 engineers for cost savings. Very short sighted, but the Private Equity group does not care about long term status. I thought I would retire from this company, but nothing lasts forever. I would not recommend beginning a career with Nielsen. If you do, do not expect long term prospects. Get what you can and do not do anything out of loyalty. It is two way street, and Nielsen has been driving one way for the last three years.