Bottom line focus leads to short-term thinking and poor results - Vice President of Marketing Nielsen Employee Review

2.0
Nov 10, 2014
Recommend
CEO approval
Business Outlook

Pros

Nielsen is still perceived as the gold standard in the media research space and can be a big draw on your resume.

Cons

I worked at Nielsen through their transition back to being a public company, and the company was driven by a short-term obsession over cutting costs that lead to decisions that made no sense - like using an English-language site to recruit panelists in Japan to save a few bucks. Over time this made the work environment unbearable as people were pressured to meet unrealistic goals. Out of my team of 12 people there are currently 2 still working at Nielsen.

Explore other reviews about Nielsen

5.0
Apr 14, 2026
Recommend
CEO approval
Business Outlook

Pros

Was a great job with great benefits

Cons

No cons at all honestly

1.0
Apr 16, 2026
Recommend
CEO approval
Business Outlook

Pros

Absolutley nothing. Which is a tragedy, because Nielsen was once an absolutely great place to work. I wanted to retire here. The culture used to be great, and I really loved being a part of this place. I loved my team, my management, and the people. Then along came the current CEO who is the classic example of a person who knows the cost of everything, but the value of nothing. He took over and ran the company full speed ahead in to the iceberg. And to try and save the sinking ship, he laid off literally thousands of highly experienced, highly trained, and highly engaged people to replace them with fresh overseas hires who know nothing about the company and expect them to be trained from the ground up to replace literally centuries of collective expererience and client relations. It's a disaster. This CEO shouldn't be trusted to run a lemonade stand.

Cons

Everything. Pay, job security, culture, management. Nothing is good here anymore. Don't take a job here unless you are truly desperate. And even then, it should only be as a stop-gap until you can find something else.

5
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