Pros
Integration is being promoted and market share is being regained. The company is investing in assets that are worth investment. The company is transforming into offering a higher value proposition for its clients; overall, client focus is being regained. Additionally, is on the frontline of market dynamics and a good place to understand what's going on in the world of marketing and how companies and their brands are shaping up. In short, if you are on the client service side there are plenty of opportunities to learn.
Cons
A consulting approach and mindset is being instilled; however, the company is only demonstrating a half hearted training approach. For example, new competitive tools are being developed to answer client questions and to spot issues that clients may not realize, yet, the potential of these tools is not being shown in a broad based way through training. A complete understanding of the marketplace is possible but not pushed the way that it could. In the aspect of training, Nielsen is underserving. And a pernicious problem of the company is the lack of diversity, particularly, ethnic diversity in key positions within the company.