2.0
Aug 29, 2009
Current employee
Recommend
CEO approval
Business Outlook
Pros
This company has a long history and a well earned trust in the media measurement and research industry. The Nielsen name has a real history as one of America's great brands.
Cons
Media measurement and research is under an onslaught of competition from all over the world. IT functions, management functions, data compiling, even many basic support staff functions are being outsourced overseas and staffing needs are being reduced rapidly by technological developments. The company is scared and this fear is promoted throughout the company, creating a chaotic and almost police-like reaction by the management.