Pros
Nielsen is still the leader in consumer data for the CPG industry - and a great place to start a career in consumer research. Senior management appears to be placing a heavy emphasis on recruiting young talent.
Cons
Nielsen is trying to move from a data supplier to a solution provider for clients - but in a way that all clients are being treated as the same. We seem to be moving from the personalized service for clients to a one size fits all. Independent thought has been replaced by a sppedy, templated deliverables. As far as how the company treats its employees - the culture has definately evolved from people being the top asset to profit being king. The ability to advance in your career in the company is totally dependent on who your manager is - rewards and promotions are not always given based on merit. Politics have become essential to survival within Nielsen.