Pros
It's pretty relaxed and most of the job is independent. It's fun to do marketing campaigns with colleagues who know what digital marketing entails but for the most part, the other departments don't understand digital marketing (including most people on the digital marketing teams). Benefits are good, PTO is ok, they try to push a narrative that they are "relaxed"
Cons
I didn't feel challenged. A lot of the campaigns were assigned by project managers who had no idea what they were doing so it was hard to manage all of the monthly budgets, all advertising channels, and chase after people for simple things like what is the landing page for this ad. Most of the project managers aren't trained in digital marketing and have a traditional background which made it hard to receive information to actually launch the campaigns. The company recently started investing more money into digital advertising since covid so before, everything was in print. New processes are being implemented to try and move the department forward but there are still colleagues who aren't adhering to these changes or "up with the times" and it makes it challenging to feel like the department is progressive or up to speed with trends. There is so much work that needs to be done to help the marketing in all forms (web, branding, SEO, content, paid, organic, etc...) but none of the departments really collaborate with each other. The departments are extremely siloed and this causes friction across departments because not everyone is always on the same side of understanding.