Pros
Making a market, then sustaining leadership over that market is very difficult. AppsFlyer does that effortlessly. An expert team who works together, really collaboratively and effectively make for a winning ingredient to this recipe. Very diverse and inclusive for all walks of life and the sharing of ideas make this a very special place. A ton of urgency and drive to win, AppsFlyer's culture of innovation and winning is apparent and will ensure their success.
Cons
The experts at AppsFlyer have deep domain and product expertise. To expand that expertise into web/email/digital ecosystems for large companies would assist in greater product-market fit velocity. Adding more seasoned digital ecosystem experts to join the current body of mobile experts could be very powerful for AppsFlyer.
