Bogged down by legal/regulatory fears. They're so afraid of litigation, they end up with the worse marketing copy and least aggressive promotions, while competitors use expired Aligner patents and undercut Invisalign AND break regulatory rules. Yet Align does nothing.
The company trots out way too many so called innovations at random times throughout the year, many products overlap in features, so you're constantly training markets on new products for the sake of it. No one is asking if these products are even necessary.
MUCH of the senior leadership team don't know what they're doing. They claim to be tech savvy but most can't even work out how to download a testing app. Instead it's just a political hot bed with every department trying to pretend they've done more work. Much of their resources is spent wining and dining doctors but not really figuring out how to get consumers to demand Invisalign.
Shifted back from 3 day office hybrid to 5 day work week with little to no warning after 5 years of hybrid work. All in the name of "collaboration". The hilarious thing is most of all of our calls are conducted virtually despite this.
Handled restructuring horribly by doing it piecemeal like a reality series, chopping people one department at a time, lasting months.
