Sprouts Farmers Market interview questions

The interview was a pretty straightforward phone interview with their corporate recruiter. I applied to the position as it was very similar to my current job, with more opportunity to grow within the company. The interviewer explained to me that Sprouts was expanding to more markets and needed someone to help drive their brand's identity. Previously, I had worked 3 years as a designer with one of the largest employers in the state and had helped to generate millions of untapped dollars in revenue. I felt like I was extremely qualified for the position she'd explained (possibly even over-qualified) and the culture seemed like a great fit for me. Unfortunately, after a month of waiting to hear back, the interviewer emailed me saying they had many applicants and decided to go with someone they thought would be a better fit. I thought I'd nailed the interview and we had a good back-and-forth. I suppose my downfall may have been when she asked what I was currently making and what I wanted to be making in a new position... though the range I quoted was well within what the job listing they'd posted quoted. Oh well!