HelloFresh interview questions

Applied online and heard back same week. Had a phone screen with the recruiter covering general questions. Next round I had was with a Product Manager (or in their words ~ manager of product~ lol) who was pleasant and was asked mostly about my experiences on my resume and behavioral questions. Afterwards, I moved on to the final round about a week or so later which consisted of 3 back to back interviews with other members on the Product team, including a senior director, most of which were heavily behavioral and a few product related ones (how would you improve X, what is your most used product and how would you improve it?, etc.). Everyone was friendly and easy to talk to. Heard back about 1 week later and unfortunately did not get the role. Honestly felt a bit surprised, but it is what it is. The feedback was fairly generic so it's hard to determine why exactly things did not pan out.