I found the process very structured but lacking personal touch.
The first round consisted of me recording some video answers, so there was no chance to speak to a real person. Moreover, there was a limited attempt number which was never warned of, which made it more stressful.
The next round was a team lead interview that was very dry and followed the "question-thank you-next question" format.
This generally made me disappointment and unmotivated to continue.