Gap Retail Management Program interview questions

I applied through my university and interviewed at the career center. I applied online with a resume and cover letter, and scheduled an interview through my career center. I interviewed with two people for roughly 25 minutes each. The first part of the interview consisted of behavioral questions, and was very structured. The second part was more conversational, but still structured with behavioral questions. Both ladies were very nice and responsive, but did not give any feedback or ask any questions that weren't on their paper. Tell me about a time where you had to start a project without any direction. Why are you interested in retail?

First phone interview is very basic. Then they give you a project that you need to present which they say takes 8 hours of work. The project description is listed below. They get back to you in about 2 weeks. I wouldn't spend as much time on the project if I had to do it again. Don't focus on how much money they will make with the idea.