I submitted my resume online. In about week, I was contacted by an HR representative to schedule an initial phone interview. The phone interview was very behavioral. There was one 'retail/technical' question regarding distribution of puffy vests that has been mentioned in previous reviews. Luckily, I had interned in the retail industry over the summer, so I knew how to answer the question. At the end of the conversation, the recruiter told me that I would be moving on to the next round, which would be an hour presentation that I would be given a week to prepare.
About week and a half later, I received the project guidelines which was to introduce a new brand to Gap's portfolio. They instruct you to spend 6-8 hours over the course of the week to complete the project. During the presentation, you are given 15-20 min to present, then the recruiter will ask you a series of questions to basically explain your decision to introduce the brand, challenges, what you enjoyed, etc. You will also be asked to give a two minute pitch of your brand as if you were talking to the CEO. I was told that I would hear back by the end of the month on whether or not I was chosen to move to the final round. However, I never heard anything from them (extremely rude, especially since I informed them that I had a pending offer from my summer internship, so I needed to be updated in case I needed to request an extension).
Aside from their inconsiderate lack of response to my emails inquiring about my candidacy, I would say it was a pretty positive experience. When I asked both interviewers for feedback, they did not hesitate to give me some type of constructive criticism (although, the second interviewer didn't have anything to criticize). Nonetheless, I did appreciate the feedback. As a student with a Liberal Arts background, I would say that the only reason I probably even got considered for the program was because I worked in Gap stores for one summer and I had some corporate retail experience at another company. Otherwise, I figure that the majority of the candidates have more of a business background.