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BRAND CAMPAIGN – GO WILD Introducing our biggest global brand campaign to date - 'Go Wild' - where we champion the power of unveiling your true self through sport. The campaign celebrates the individual and inspires everyone – amateurs and professional athletes alike – to unleash their true selves and discover greatness in their nature. By capturing the human instinct we all feel when playing sports, we want to inspire individuals to unleash their wild energy through sport. The first chapter is a tribute to runners unlocking the runner’s high – a rush of happy chemicals released during physical activity. 'For the Runner's High' moves away from featuring athletes and celebrities and instead celebrates the everyday runner as they stay true themselves and feel the joy.
Celebrating Top Employer 2025 across the globe! With our recognition as a Top Employer 2025 — marking our sixth consecutive year receiving this title, now extending to all PUMA offices in 50 countries worldwide with the Large Enterprise seal — our teams have shared how they celebrated this incredible achievement! From Thailand to Argentina, the excitement has been global, turning this milestone into a celebration no one wants to miss. This accomplishment is a testament to our unwavering commitment to creating a workplace where our PUMA Fam can truly be themselves. We take pride in fostering an environment where everyone feels valued, supported and empowered to thrive.
We are a Top Employer 2025! PUMA has once again been awarded the prestigious title of Top Employer 2025! For the sixth consecutive year, we’ve earned this recognition — and this time, we’ve received the Large Enterprise certification in all 50 countries where PUMA operates. Additionally, for the third year in a row, we’ve been awarded regional certifications for North America, Europe, Latin America, and Asia Pacific, as well as the Global Top Employer award. This certification not only highlights our dedication to providing an outstanding employee experience across all regions but also underscores our commitment to advancing our progressive, people-first HR practices at every level of our organization.
Proud to be PUMA! PUMA has once again been certified as one of the “World’s Best Companies”, “World’s Best Employers” and “Leader in Diversity” – and we couldn’t be more excited about this achievement. For World’s Best Companies, we have been selected based on three key areas: global employee satisfaction, revenue growth and sustainability. As PUMA has excelled in all three areas based on employee feedback, this recognition represents a collective achievement that highlights the synergy between various parts of our business, bringing out the best in all of us. Our selection as one of the World’s Best Employers reflects our vibrant workplace culture and the incredible people who make PUMA a truly exceptional place to work. This award is based on employee surveys evaluating key factors such as career growth opportunities, work-life balance and overall workplace satisfaction. And for yet another year, PUMA has been named one of Europe’s Diversity Leaders, a title awarded after an evaluation by Statista and the Financial Times. This year’s criteria extend beyond employee surveys to include additional key indicators such as the percentage of women in leadership roles, diversity-focused communication and comparative diversity scores. This recognition is a testament to our unwavering commitment to breaking barriers, fostering inclusivity, and driving continuous progress in diversity.
Let us introduce you to the latest chapter of our worldwide brand campaign “FOREVER. FASTER. – See The Game Like We Do” – and this time, it’s all about PUMA Hoops. It features our basketball icons Breanna Stewart, Flau’jae Johnson, Scoot Henderson, LaMelo Ball, and PUMA’s most recent signee Tyrese Haliburton, inviting you to see the game like they do: determined to win, ready to show out, and playing for the joy of the game. With the PUMA Basketball legacy dating back to 1973 and our return to the sport in 2018, this campaign not only showcases our commitment to the game but also the story of basketball through our players’ lenses and our holistic vision for our PUMA Hoops brand.
Diesen Sommer haben wir 36 glücklichen PUMAs die Chance gegeben, den Zauber von Paris2024 live in unserem PUMA Haus in Paris mitzuerleben - ein Zuhause fernab der Heimat für unsere Athletinnen und Athleten. Alle PUMAs auf der ganzen Welt, einschließlich unserer Retail-, Corporate- und Produktionsstandorte, konnten an einer Challenge teilnehmen, um diese einmalige Gelegenheit zu nutzen. Um nach Paris zu kommen, musste unsere PUMAFam zwei Aufgaben erfüllen und an einer abschließenden Verlosung teilnehmen, um diese einzigartige Reise zu gewinnen. Und das war noch nicht alles – jeder unserer 18 Gewinner durfte sich einen PUMA-Buddy aussuchen und mit nach Paris nehmen! Insgesamt flogen also 36 Mitarbeiterinnen und Mitarbeiter aus der ganzen Welt - darunter Brasilien, Argentinien und Indien - ein, um dort unvergessliche Erinnerungen zu schaffen.
This summer, we granted 36 lucky PUMAs the chance to experience the spirit of Paris2024 live in our PUMA House in Paris – a home away from home for our athletes. Everyone globally was able to compete in a challenge to experience this opportunity, including Retail, Corporate, stichd and our production plant as well. To get to Paris, our PUMAFam had to complete two tasks and proceed to a final raffle to win this once-in-a-lifetime trip. And that’s not all – all of our 18 winners were able to choose and bring one PUMA buddy to Paris as well! So, in total, we had 36 employees flying in from all over the globe – like Brazil, Argentina and India – to create some unforgettable memories.
There is no community quite like this. 🌎 Welcome to PUMA Around the World – your introduction to the PUMA Family. Embark on our journey with us, from our humble beginnings in Germany to the vibrant streets of Korea and beyond. Whether you’re a sneakerhead, a sports enthusiast, or simply curious, embrace your individuality and become part of our global adventure today. Today we are sharing you some insights into our global PUMA Family 🐾
Kicking off a new chapter for #Paris2024🔥 We’re thrilled to announce the launch of the third chapter of our worldwide brand campaign, showcasing our elite track and field athletes. To amplify the presence of our athletic ambassadors even more, starting today we will open a PUMA House in Paris for 17 days. Serving as the Home of the Brand, the exclusive venue will spotlight remarkable athlete performances and achievements throughout this period. Our athletes' dedication to excellence mirrors our own commitment to redefining sports and culture. Through this, we can win in a way only the fastest can. In a way only PUMA can - #ForeverFaster. Are you ready to see the game like we do?👀
PUMA PRIDE MONTH 🏳️🌈 At PUMA, we celebrated Pride Month filled with exciting activities that brought our #PUMAFam together. From Drag Queen karaoke and DIY friendship bracelets to a Pride quiz, a colorful candy bar, and a movie night featuring a Pride-related film, our week was packed with fun and inclusivity. Snacks and drinks were, of course, always on hand to keep the energy high! Our global offices also joined in the celebrations: Vietnam hosted a pride movie session and a special tea-break with discussions and games exploring the meaning of Pride Month. Our Hong Kong office celebrated diversity in love and gender acceptance as colorful as the sweet rainbow chocolate strawberries they decorated. And in North America, our pumALLiance, an LGBTQIA+ Employee Resource Group, joined the cheerful Boston Pride for the People parade. At PUMA, we are committed to creating an inclusive environment where everyone feels valued and respected. Pride is more than just a celebration—it's a daily commitment to loving yourself, your community, and leading with love. We strive to make PUMA a place where everyone can be who they truly are. 🌈 #BEYOU
