Formerly admired brand, sadly now on the decline
Pros
Everyone has heard of Sony, and if they're over 30, probably has fond memories of Sony products. The global web project was exciting, had a big scale (60 countries so far), and offered many learning opportunities. The team in San Francisco was a great mix of ad agency people and international Sony veterans.
Cons
Our office, and our work were casualties of Sony's overall stumbles; lots of quality compromises occurred due to the vast bureaucracy and myriad stakeholders, and now all the work is going back to Tokyo. Despite sharing an office with Sony Network Entertainment, we never collaborated with them, which was representative of the fractured corporate structure. The typical thing is for each internal business unit to look out for itself rather than the company and customer at large, which means that while Sony often designs great hardware, the interfaces and user experience and complementarity between products often falls short.
