Pernod Ricard reviews

Due to they sell products ( alcoholic drinks ) which ride on regulatory statutes in many countries , it maybe a problem for personal development. Because , many time you faces the problems like, we can not do it ,that. So if you want to make a 360 degree marketing , this is not the place for you.

Pernod Ricard has the potential of being the industry leader but, despite having the most iconic brands, is unable to grow organically. This is because: 1. Given the nature of the industry it should be a great place for marketing talent. Unfortunately that is not the case with key marketing talent being routinely side-lined. For example the person heading Marketing in Paris was from Finance and has now been replaced by a career commercial person despite the availability of great marketing talent 2. Career advancement is all about who you know in Paris, your nationality (being French is great) and your functional expertise (Finance/Audit) 3. Resulting from the above French is the default language. The most extreme example is the PR Americas office in New York where French is the language spoken almost all the time 4. Most country CEO's are French while outstanding local talent is side-lined 5. Things could change with a new CEO early 2015 but even he seems to be favouring managers from the business he previously headed (see point 2 above)