This really should be a fun job, but teams are stuck completing powerpoint presentations and hosting events for internal stakeholders vs. producing killer marketing programs for the actual consumer. Goals/metrics are created out of thin air and unsubstantiated. Politics are at an all time high. I've seen staff actually do great work, but get blackballed because they refuse to share their Instagram handle. Tier II Marketing leaders (Directors/VP) are old-school thinkers and rely heavily on traditional tactics that fail to move product. There's also too much power given to a 30-something year old that has never been accountable for P&L. Speaking of leadership, there's an obvious disregard for diversity among senior staff, brand teams, and distributor partners. Which SUCKS because several brands rely on multicultural consumers to sell product. Growth opportunities are laughable - no clear avenues or benefits for promotion. FREQUENT layoffs (almost yearly) and constant reorgs.
