Kantar reviews

3.5

63% would recommend to a friend

(5,987 total reviews)
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Chris Jansen

75% approve of CEO

51% positive business outlook

Kantar has an employee rating of 3.5 out of 5 stars, based on 5,987 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Kantar employee rating is in line with the average (within 1 standard deviation) for employers within the Administración y consultoría industry (3.7 stars).

Reviews by job title

6K reviews
2.0
Jul 16, 2017

I wish I had left sooner

Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

A fantastic introduction as graduate or junior researcher into the ‘ins and outs of MR’. Lots of on the job training. Very open to employees working remotely.

Cons

The company structure prevents new researchers learning the entire research process ... the business is based on a seller vs. do’er model. Unfortunately, sellers promise unrealistic timelines, expectations, etc. to clients and it’s up to the do’ers to ensure it happens. The company is run like a sweat-shop and you have zero work-life balance. Your entire world becomes so consumed by the job that you have NO life outside of work. Working evenings and checking email outside of business hours and weekend are all part of the job. There is no loyalty to long-term employees and the knowledge they bring to the business. I watched numerous valuable employees who had worked there for many years let go and tossed aside. As an employee you just a number at the end of the day … the company is too large to really care about the individual. Having being a loyal Kantar employee for almost 10 years, I eventually cracked under the pressure and had a nervous breakdown. I was given no support and was forced out of the company with zero compensation. My husband says it was the best thing that ever happened to me and I couldn’t agree more … I now have now regained my life and have never been happier! For any current employees considering leaving … the grass is indeed greener on the other side :)

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Kantar Response
8y
We feel disappointed that you felt unable to raise these concerns whilst you were employed with us. We take employee views and wellbeing very seriously and aim to foster a culture of transparency and openness whilst also rewarding and recognising our employees for their contribution. We have recently implemented a new structure which we believe is the right one in place for our business at this time and we work hard to ensure a balanced workload for all our employees. We understand that people may feel the need to leave if it’s not the right place for them but we have a strong record of loyalty with around 55% of our workforce having more than 5 years service which is also affirmed by previous employees returning to work with us. We pride ourselves on the great culture and community we have built and strive to maintain and this isacknowledged and recognised by us making The Sunday Times Top 100 list of Best Companies to work for the past 3 years.
1.0
Sep 27, 2016
Recommend
CEO approval
Business Outlook

Pros

Met a few really great people Part of the WPP network

Cons

I feel compelled to write this because I do not want anyone to make the same mistake I did by joining this company. I also want to be clear that the recent positive reviews written over the summer of 2016 were written or prompted by the very people who are responsible for the failures of this company; they wanted to try and disprove serious issues raised in prior reviews. Just scroll back to those reviews and you will see that what I am about to write is depressingly consistent. This is a company and culture that exhibits all of the worst things you can imagine occurring in the workplace: Egos put before clients: It is not possible to show up here, work hard and gain recognition; you are instead expected to stroke the egos of senior management at the expense of client service. We spend so much time playing politics and nowhere near enough time with our clients building relationships and selling work. Unsurprisingly, we are not respected by clients and are hemorrhaging money and talent. Extremely high turnover: A different person is leaving every week, to the point where we no longer have enough resources to do the work we do have and at the same time do not have the money to hire new talent. No one is here long enough to develop institutionalized knowledge of how to do anything. No training: since no one smart stays here even a year, everyone who joins is constantly re-learning things from scratch with no guidance from disengaged senior management. Junior people are left to fend for themselves when they join and at worst they will become the scapegoat when things on the project go wrong. I cannot condone a culture where the analyst on the team is somehow responsible for the success or failure of a whole project, and responsibility and accountability is pushed as far down the food chain as possible. A place to learn bad habits: with rare exceptions, those who do well at this company do so by compromising their personal and professional ethics. I have seen team members start to back-stab, take credit for others work, say one thing and do another etc. because they have been taught that these behaviors get you ahead at Vermeer. Behavior like that would be squashed in any other professional environment. Not real consulting: We are not thought partners with our clients, instead we bend over backwards out of fear of saying no to a client, which not only ends up compromising work quality / output but also leads to brutalizing work hours for the junior team for no purpose. Work life ‘integration’: this is Vermeer’s code word for we expect you to work all day and all night. Senior management will frequently cite that Vermeer is an intense place and some people just cannot handle it. That is not the case. What they mean is they expect other people to do the work at whatever the personal cost. No exit opportunities: contrary to what you may see on LinkedIn, the people who have left Vermeer to go on and do exciting things have done so because of their own network that they had prior to Vermeer. No one at Vermeer is being hired by their clients because our clients do not respect us and we do not spend enough time with them to build meaningful relationships. Uneven work distribution: there are some people who work very hard at this company but they are taken advantage of by those who refuse to do anything. Frequently team managers leave their junior team in the office super later doing work while they check out for the night. The exceptions to this are vastly underpaid and should take their talents elsewhere so that Vermeer can no longer be held afloat by the few respectful employees. Favoritism: If you are not part of the chosen club of ‘superstars’ here you will be at best sidelined and at worst fired. Being a ‘superstar’ is not based on your professional success or indeed professional potential, it is based on far more superficial qualities such as how attractive you are and even more concerning, how much you are willing to compromise your work ethic to bend to every whim of senior management. Emotional not professional workplace: Decisions made at the top are emotionally rather than professionally driven, and those in a position of power are not only incompetent but also determined to sideline those that do not subscribe to their vision of how the company should operate. If you are a skilled professional, stay clear of this place. The best thing that can happen is that the company folds and Kantar picks up the people who are actually good and understand professional integrity, and uses their talents to better purpose elsewhere.

1.0
Jul 23, 2016
Recommend
CEO approval
Business Outlook

Pros

- exposure to office politics at its worst, good chance to learn how NOT to run a company, ever - opportunities for quick promotion if you're willing to sign over your soul to partners with no consulting experience - part of WPP - great junior team with tight bonds but mostly are formed because of long hours and oppressive senior management - some work is actually pretty cool, but most of it is market research reporting - client exposure at early tenure if partners like you

Cons

- lack of real consultants at this place who know what they are doing - management takes themselves way too seriously is super manipulative and thinks they are way more important than they are - really long hours and low pay, causes people to do things they shouldn't..especially after hours - reactive culture which tends to cause a lot of knee jerking whenever something bad happens - recent poor performance creating a lot of anxiety in the firm, head reductions probably coming soon - part of a much bigger company which drives a lot of politics - lots of brand confusion, mb vermeer, kantar vermeer, millward brown vermeer... Company doesn't know what it is - really low recent bonus payment, if at all

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Kantar Response
9y
Thank you for taking the time to comment about your experience with Vermeer. We would welcome the chance to follow up with you, please feel free to email us at na.hroperations@kantar.com and we will be back in contact with you.
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