Kantar reviews

3.5

63% would recommend to a friend

(5,987 total reviews)
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Chris Jansen

75% approve of CEO

51% positive business outlook

Kantar has an employee rating of 3.5 out of 5 stars, based on 5,987 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Kantar employee rating is in line with the average (within 1 standard deviation) for employers within the Administración y consultoría industry (3.7 stars).

Reviews by job title

6K reviews
1.0
Oct 12, 2023
Recommend
CEO approval
Business Outlook

Pros

WFH and absolutely nothing else

Cons

Kantar North America hired someone who hadn't worked in corporate for 2+ years as the new CEO in Jun 2022 and then completely restructured the company with no plan of succession management or training. In Dec 2022, we were told we'd get our new roles in Jan. This didn't happen until Feb and new teams didn't make sense and assignments were all over the place. They had an aggressive plan to work under the new model by end of Feb. You would think that with a change this big, they'd have plans of structure, workload, and at least solution goals. NOPE. By Mar, everyone in the company was asked to learn new skills with no pay raise, no promotion, no bonuses and no job descriptions. We were told we weren't going to lay people off and then laid people off. We were told that we'd have support to be successful (we didn't). We've changed teams or had mini-restructures almost 3 times now because they still can't get it right after Jan. Within Brand Solutions, there are so many workstreams and no one is managing the list, so people are duplicating tasks and prioritizing their own agenda (constant clash of goals in every meeting). There is no collaboration between teams because everyone is on edge about someone taking their projects. We are are struggling with workload because everyone is leaving, we're learning while we have to sell, and so many meetings. Everything is a band-aid with no real plans for strategic future planning. Everyone is miserable and very little positivity left. No culture initiatives at the moment. No DEI efforts even before the reorg. No point in even talking to HR because they're non-existent. Prior to the restructure, most of my teammates had to apply for newer titles because promotions are limited. They don't value employee growth and promotions.

1.0
Nov 9, 2022
Recommend
CEO approval
Business Outlook

Pros

finding a single pro much less five; pffft. - houdini would struggle mightily with this "futile exercise" if he were alive today

Cons

25k global employees with little to zero forward looking visibility into the strategic biz plan. safe to say their entire org - is firmly resting on a rock solid foundation 🤦‍♂️ lets pretend transparency at the top is rewarded as good business behavior. sadly - the truth is its built using the equivalent of elemers school glue-all and a monster size bag of wooden popsicle sticks. talk about a confidence builder!

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Kantar Response
3y
Thank you for taking the time to submit your review, your feedback is important for us so we can learn from your experiences. We will share your feedback with our HR team for their attention.
1.0
Nov 1, 2016

Horrible experience

Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

- Hard-working and passionate colleagues - Good office location right near Madison Square Park - Good mix of clients from leading B2C and B2B organizations

Cons

Leadership is absent at best, manipulative at worst. The partners pick favorites based on social capital, not an objective view of performance or quality of work. As a junior team member, there is no respect for work/life balance, but you're being paid as a marketer, not an investment banker. The pay structure at Vermeer incentivizes partners to grind the junior team. Plus, the work itself is very lackluster and mostly segmentations, even though Vermeer brands itself as much more than that. Perhaps the biggest con at Vermeer is the culture. It is absolutely unlike anything I've ever experienced, and it's impossible to describe. The egos at Vermeer are insane. Employees dress in suit and tie to assert their importance. Superficiality is valued. To succeed at Vermeer, you need to be willing to give up your morals. Those who are unwilling leave in under a year. I highly recommend that any potential new hires address any concerns head on. This place is exactly what you are afriad it might be.

Viewing 16 - 18 of 5,987 Reviews

Glassdoor has 7,658 Kantar reviews submitted anonymously by Kantar employees. Read employee reviews and ratings on Glassdoor to decide if Kantar is right for you.