Pros
Added Value has some of the best and brightest folks in the insight world. They do inspiring work that clients love. They are aided by inquisitive and organized project managers and analysts who work tirelessly behind the scenes to make magic happen. Even more, AV has some thrillingly good graphics magicians who are smart, consultative, and visionary--bringing extra impact and sizzle to everything AV delivers.
Cons
There seems to be an inverse relationship between thought leadership and people leadership. Most of the bright lights who lead client engagements and do great work enjoy the spotlight and eschew team development and management. There are glaring holes in the lineup, such that EVPs often find themselves leading engagements supported by people with less than 4 years of research experience. EVPs are frustrated by having to explain themselves when they're in a rush and junior folks are frustrated by not having enough direction.
