Kantar reviews

3.5

62% would recommend to a friend

(6,006 total reviews)
avatar

Chris Jansen

74% approve of CEO

50% positive business outlook

Kantar has an employee rating of 3.5 out of 5 stars, based on 6,006 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Kantar employee rating is in line with the average (within 1 standard deviation) for employers within the Administración y consultoría industry (3.7 stars).

Reviews by job title

6K reviews
2.0
Feb 28, 2014
Recommend
CEO approval
Business Outlook

Pros

Good Projects, Sharp Learning Curve, Young Working Environment, Variety of Research Studies, Best In The Business, Big Clients

Cons

Really Poor Work Life Balance, Low Salary, Extremely Hectic Deadlines, Pushy Clients, No Extra Curricular Activities, Rigid Structure & Career Path, Tough To Switch Verticals

3.0
Feb 23, 2014
Recommend
CEO approval
Business Outlook

Pros

Depending on which team you're on, you can have a reasonable work schedule (if you work hard while at the office) and decent work/life balance. Pay doesn't seem bad IF you came in with a good starting offer. There are some good learning opportunities and good engineering work to do.

Cons

Whatever the local management does for you, you are a worthless peon to the larger corporate entity. They assume each and every employee is data entry, sales, or agency rep. They have no clue, none whatsoever, that IT and engineering are critical parts of the company. It's almost comical, except it's so frustrating. Don't expect raises or promotions unless your boss can prove you are significantly under market pay. There are no opportunities to grow upward in your career, because there is no growth in the company, and none of the managers EVER leave.

1.0
Feb 15, 2014
Recommend
CEO approval
Business Outlook

Pros

Insight into the marketing world of Fortune 100 companies, with projects on advertising campaigns, concept tests, and brand image. Potential to advance quickly, though potentially necessitated by the fact that individuals come and go so often. The people are continuously said to be one of the reasons why they stay for so long. This is true, though slowly changing. I have easily met some incredibly wonderful and intelligent people at MaPS.

Cons

The banality of the work is mind numbing to the point of depressing, with variable deadlines that can be adjusted on a whim by clients and managers, thus creating a frantic rush to finish the assigned soul deadening tasks (all while preaching high quality). When combined with the fact that the number of tasks and time required to complete tasks results in 10-12 hour days, MaPS can feel like the spice mines of Kessel. Let me state here for the record that I have had jobs shoveling horse manure in -5 F temperatures that I enjoy far more than the tasks I was burdened with at MaPS. The amount of work a junior level employee receives is highly dependent on the projects to which they are staffed. Each individual is staffed to at least two projects, sometimes resulting in wildly unrealistic deadline conflicts. Some employees can show up at 9:30AM and leave by 7 every day, while some individuals can be stuck working until 2AM multiple nights in a row with managers breathing down their necks looking for something to give the client. Attempts to speak to upper management about the amount of hours one is working results in little to no change, presenting the image that they most likely don't care. Then there is the meaninglessness of the work, the sometimes racist or classist style of reports and client based initiatives, the lack of any sort of economic theory, higher level statistics, or coherent business strategy proposed by MaPS to clients. When this is accounted for, one begins to question how this company can even think of calling itself any sort of consulting firm. The lack of interdisciplinary value being created, combined with the fact that the data being gleaned from surveys created by MaPS is worthless for a plethora or reasons creates a disconnect between managers who are looking to add value and create story driven reports and junior staff who look at and work with the data and know the futility of the exercise and inconsequential nature of the data. In relation to being unable to add value, resources always seem to be an issue. Sometimes it can be from outside sources like panel vendors, but mostly it's internally based. Projects have trouble getting the technical resources and support as planned. Individuals deemed key to the success of the project by junior staff are at times bullied out of the company at the whim of Vice Presidents and senior partners. Technical issues can create nightmare-esque situations for managers and junior staff alike, bringing projects to a grinding halt or creating massive amounts of rework. As I stated in the "Pros" section above, the staff MaPS hires is changing. Most staff come from a privileged upper middle class background, but the staff was non-judgemental, relatively professional, straight forward, honest, and hardworking. Egos have begun to creep into MaPS, however, and backstabbing and manipulation have begun to creep in. Managers push forward timelines to appease clients in ways that are unnecessary, and could only possibly benefit themselves in regards to future promotions. The rat race accelerates after about 2 years at the company, with individuals looking to get the extra leg up in an attempt to make more money (middle management is compensated based on relative performance to peers). This creates a mentality within management to always be selling as much as possible as quickly as possible, and let the consequences be damned. The typical cycle of over-promising, under-performing, and over compensating with a high quality and low value product needs to be broken as soon as possible.

Viewing 5836 - 5838 of 6,006 Reviews

Glassdoor has 7,683 Kantar reviews submitted anonymously by Kantar employees. Read employee reviews and ratings on Glassdoor to decide if Kantar is right for you.