Kantar reviews

3.5

62% would recommend to a friend

(6,004 total reviews)
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Chris Jansen

76% approve of CEO

51% positive business outlook

Kantar has an employee rating of 3.5 out of 5 stars, based on 6,004 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Kantar employee rating is in line with the average (within 1 standard deviation) for employers within the Administración y consultoría industry (3.7 stars).

Reviews by job title

6K reviews
4.0
Jul 12, 2025
Recommend
CEO approval
Business Outlook

Pros

Nice company, fresher can learn a lot because company place them in project followed by training

Cons

Work from office Less senior

2.0
Jul 11, 2025
Recommend
CEO approval
Business Outlook

Pros

Exposure to high-profile clients and global brands, which provides strong experience in brand tracking and strategic insights. A few supportive colleagues who genuinely care about the work and each other. Talented workforce. Some flexibility with hybrid working, depending on the team.

Cons

“Client is king” culture comes at the direct expense of employee wellbeing — overpromising to clients without resourcing properly led to chronic overwork and burnout. Chronic under-resourcing meant consistently working well beyond contracted hours (often 60+ per week), with little recognition or support. Consistently flagged under-resourcing issues for months with no real solution. Instead of addressing capacity problems, more work was pushed onto graduates, creating a cycle of exploitation and high turnover. Lack of proper onboarding or structured development - especially for new joiners, grads or those stepping into new roles. Weak management culture — objectives were unclear or neglected and line management support was inconsistent. High turnover and burnout across teams due to unsustainable workloads and unclear communication from leadership. Company talks a lot about well-being but rarely seems to back it up in practice.

Viewing 379 - 381 of 6,004 Reviews

Glassdoor has 7,681 Kantar reviews submitted anonymously by Kantar employees. Read employee reviews and ratings on Glassdoor to decide if Kantar is right for you.