Pros
*The people in the local country offices and European regional office are hard working, knowledgeable and friendly professionals *Huge company with a diverse portfolio including some very exciting products *A rich history of great advertising creative *Most agency partners are passionate about the brand and well integrated into the business *Learning is encouraged at a regional and local level *Business performance is shared clearly by senior regional management
Cons
*Strategy is ultimately a head office (Japan) concern. What arrives from HQ is muddled, poorly conceived and not up for debate. It’s incredibly frustrating *Barely profitable in Europe means constant cost cutting *Being about a tenth of the size of Asia or the US, the European car business is a low priority. Reflected in the factory closure
