4.0
Apr 6, 2015
Recommend
CEO approval
Business Outlook
Pros
Many successfull brands in the group, great product development, worlwide sales leader, extremely high market share in Europe, Latam and China, good geographic balance, outstanding financial results, high stock market capitalization
Cons
Insufficient management diversity, need for higher comercial and sales orientation, not strong enough in marketing, poor performance in USA market, strugglingh with SEAT, very high fixed costs, too many number of Brands